No one likes to hear the word “Cancer”, specially us men. We want to remove the myths and change the male mindset.
This campaign was born as a personal tribute from Sofia Davis (One For The Boys Founder) to her friend Simon and his brother, Ali.
Inspired to do something to help Simon heal from losing his brother Ali to Cancer, she started researching Male Cancers. She was surprised to see most cancer campaigning focusing on women, and very few supporting and educating men. The lack of awareness in men of cancer symptoms reinforced the need for a change, and so ‘One For The Boys’ was born. By bringing some blue to what seems to be a very pink world, we aim to get men paying more attention to their bodies when something might be wrong.
Our Main Objective is simple: to get men talking about cancer by removing the myths around it, and changing their attitudes towards their health. Our mission is to educate men through awareness campaigns and live clinics to know the signs associated with cancer.
This will encourage them to seek help and allow for the early detection that can save lives.
From 11 – 13 June, One For The Boys is bringing you the ultimate boys weekend as the worlds of fashion, music, sport and more team up to stand united against cancer. From an intimate night at Asprey to an exciting celebrity golf tournament, and from the annual One For The Boys Fashion Ball to an Abbey Road Karaoke takeover with GQ; there’s nowhere better to be this June.
From Masquarades to Karaokes, we believe that raising awareness of Male cancer can be fun.
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